Common wisdom for those that want the world to zero in on their blogs: keep the content fresh and keep it current.
It doesn't have to be daily, and other than professional news reporters and the professionally unemployed, who really has the time to make pithy posts to a blog on a daily basis? And who in the world has the time to go surfing around reading blogs every day??
Well..the answer to the last is tied to the first comment. Apparently worker bees within the venture capital community are magnetized to blogs. In the course of sending a quaterly news letter to my firm's fan base (predominantly those in the investment and private equity universe), I included several links within the newsletter, including latest projects and engagements, and a link to my blog. Of the 1000 receipients that read the newsletter, 470 clicked on the link to the blog, overshadowing clicks to the other links by a factor of 400:1 .
Had I known that the response to that particular link would have been so overwhelming, I would have been better prepared, and updated this site with a more current and entertaining observation. But I blew it...Every one came here and found the last posting was two months stale..
Sort of scary that so many 'professionals' within the deal world have the time to surf blogs.
So the moral to the story is..if putting an Open sign on the door, make sure to dust of the welcome mat.
