Hats off to WallStreet order execution firm WallachBeth Capital LLC for introducing a 'sizzle reel' that further distinguishes their value proposition...Its all about sight, sound and motion...
Their updated website further illustrates the need to "keep your face fresh and in front of customers"!
Tuesday, September 28, 2010
Monday, September 27, 2010
#Orabrush YouTube: 0-$1million in Sales in 15 seconds
OK, so the title sounds a bit misleading; sue me (you wouldn't be the first to allege that our headlines stretch to the imagination).
Per story in today's NY Times Business section, wonders never cease, but it should no longer be a wonder that creative video clips (and produced on a shoe string budget!) are burnishing brands.
We're always intrigued about hygiene products and how they're marketed; kudos to the octogenarian at Orabrush for acquiescing to the wisdom of wannabee MadMen, who suggested that a series of tongue-in-cheek video ads could catapult his tongue-brusher that kills the tiny spores that produce bad breadth.
Now what they need to consider: partner up with Altoids, or another maker of breadth mints and offer online customers a combo!
Just an idea..
Per story in today's NY Times Business section, wonders never cease, but it should no longer be a wonder that creative video clips (and produced on a shoe string budget!) are burnishing brands.
We're always intrigued about hygiene products and how they're marketed; kudos to the octogenarian at Orabrush for acquiescing to the wisdom of wannabee MadMen, who suggested that a series of tongue-in-cheek video ads could catapult his tongue-brusher that kills the tiny spores that produce bad breadth.
Just an idea..
Tuesday, September 21, 2010
#Lohan Lawsuit Against E*Trade: Lessons for Advertising Execs
When first broadcast, this E*Trade ad went right over my head. Apparently it caused quite the brouhaha with former child-star and current child-like actress Lindsay Lohan, who sued E*Trade this past March for defaming her personality and argued that this TV ad dissed her personality.
According to today's news, E*Trade settled the lawsuit with Lohan--ironically the same day that a bench warrant was issued for Ms.Lohan's arrest after two drug tests revealed that she violated the terms of her probation for the earlier DUI charges that Lohan was convicted of.
We love E*Trade's push-the-envelope creativity; but merely serves as a reminder that when budgeting for advertising creative with their agencies, big (and little) brands should include an expense line item for "frivolous litigation" for each commercial.
The Lohan suit brings to mind a current legal action brought by the makers of legacy brand "Purell" against a women/minority-owned company that makes and markets a competing alcohol-free hand sanitizer. For those not aware, Purell, like most hand sanitizer products, is made from alcohol, and when mixed with orange juice, produces a 120 proof libation. (instructions: first mix the alcohol gel with two tspns of salt; then pour the liquid remains into a cup, then add o.j.)
The legal action in question has the big behemoth alleging that the small, no-alcohol product company is "dissing" the Purell product by claiming in its advertising the big brand's formula is notorious for among other things, irritating the skin. The big gorilla also takes exception to the fact that the "Lilliputian" points out in its 'advertising material' that alcohol-based sanitizers are flammable and worse still, the small company referenced a NBC Today Show segment in which Matt Lauer told the world about a 2007 report issued by The Association of Poison Control Centers that found alcohol-based hand sanitizers were responsible for almost 12,000 cases of alcohol poisoning in kids 6 and under.
Tea Baggers Take Note: If any of younutjobs very determined if not slightly misguided people actually get elected to a position of influence, your first piece of legislation should be to rein in the right to sue ham sandwiches and to make the 1st Amendment required reading in every grade throughout public school, starting with the 1st grade.
According to today's news, E*Trade settled the lawsuit with Lohan--ironically the same day that a bench warrant was issued for Ms.Lohan's arrest after two drug tests revealed that she violated the terms of her probation for the earlier DUI charges that Lohan was convicted of.
We love E*Trade's push-the-envelope creativity; but merely serves as a reminder that when budgeting for advertising creative with their agencies, big (and little) brands should include an expense line item for "frivolous litigation" for each commercial.
The Lohan suit brings to mind a current legal action brought by the makers of legacy brand "Purell" against a women/minority-owned company that makes and markets a competing alcohol-free hand sanitizer. For those not aware, Purell, like most hand sanitizer products, is made from alcohol, and when mixed with orange juice, produces a 120 proof libation. (instructions: first mix the alcohol gel with two tspns of salt; then pour the liquid remains into a cup, then add o.j.)
The legal action in question has the big behemoth alleging that the small, no-alcohol product company is "dissing" the Purell product by claiming in its advertising the big brand's formula is notorious for among other things, irritating the skin. The big gorilla also takes exception to the fact that the "Lilliputian" points out in its 'advertising material' that alcohol-based sanitizers are flammable and worse still, the small company referenced a NBC Today Show segment in which Matt Lauer told the world about a 2007 report issued by The Association of Poison Control Centers that found alcohol-based hand sanitizers were responsible for almost 12,000 cases of alcohol poisoning in kids 6 and under.
Tea Baggers Take Note: If any of you
Monday, September 13, 2010
Search Takes a Social Turn: What Your Friends Say/Do Trumps Advertising: New Study (?)
If you're a relatively frequent visitor to this blog, you know that I don't subscribe to the wisdom that 'the more, the better' when it comes to frequency of comments made on blogs. Well, to SEO-philes, I could be wrong. The more postings, the more likely that your witty comments might actually get heard in cyberspace.
In any case, when reading today's NY Times Business section front page, it would appear that the past few days have been particularly slow, or, perhaps the story profiling "Search Takes a Social Turn:" is an illustration that the Times is losing its reporting luster.
The lead-in sentence: "Now, even on the Internet, it is not what you know, but who you know." I'm perplexed as to how this is a newsworthy "revelation". Because I paid for the damn paper, I figured I might as well read on, and was hardly surprised to "learn" that opinions or comments made by friends/associates via social networks are a much better form of product advertising than anything an advertising agency could accomplish..
According to the NY Times article, apparently, we (human beings) are more easily influenced by friends' purchase and consumption habits (food, entertainment, travel, etc) than we are by ads promoting the same products/services. Gee whiz...who would have thunk?
But, in fairness to NY Times reporter Jenna Wortham, the article did highlight a variety of tech-based social network initiatives that are focused on capturing your and my favorite things and seamlessly broadcasting that information to those that we share with on social networks. More than a handful of these initiatives are designed to surreptitiously extract and re-distribute our personal "favs", although most social networks do incorporate means by which I can share what I'm reading, where I ate, where I am eating right now, etc. etc.
[In the same edition, a separate article references a report by the Pew Internet and American Life Project that claims social networking services have doubled in popularity over the past year for Americans over the age of 50; and 42% of online people over the age of 50 now participate in a social network of some type.]
Will I venture out to that trendy new pizzeria/bar because I noticed a friend on Facebook went there and liked it? Maybe. Will I pick up that new book at Amazon or go to Barnes & Noble because someone that I'm linked-in with on LinkedIn said it was a good read? Perhaps.
The King (Traditional Advertising) is Dead...Long Live the (Social Network Influencing) King.
In any case, when reading today's NY Times Business section front page, it would appear that the past few days have been particularly slow, or, perhaps the story profiling "Search Takes a Social Turn:" is an illustration that the Times is losing its reporting luster.
The lead-in sentence: "Now, even on the Internet, it is not what you know, but who you know." I'm perplexed as to how this is a newsworthy "revelation". Because I paid for the damn paper, I figured I might as well read on, and was hardly surprised to "learn" that opinions or comments made by friends/associates via social networks are a much better form of product advertising than anything an advertising agency could accomplish..
According to the NY Times article, apparently, we (human beings) are more easily influenced by friends' purchase and consumption habits (food, entertainment, travel, etc) than we are by ads promoting the same products/services. Gee whiz...who would have thunk?
But, in fairness to NY Times reporter Jenna Wortham, the article did highlight a variety of tech-based social network initiatives that are focused on capturing your and my favorite things and seamlessly broadcasting that information to those that we share with on social networks. More than a handful of these initiatives are designed to surreptitiously extract and re-distribute our personal "favs", although most social networks do incorporate means by which I can share what I'm reading, where I ate, where I am eating right now, etc. etc.
[In the same edition, a separate article references a report by the Pew Internet and American Life Project that claims social networking services have doubled in popularity over the past year for Americans over the age of 50; and 42% of online people over the age of 50 now participate in a social network of some type.]
Will I venture out to that trendy new pizzeria/bar because I noticed a friend on Facebook went there and liked it? Maybe. Will I pick up that new book at Amazon or go to Barnes & Noble because someone that I'm linked-in with on LinkedIn said it was a good read? Perhaps.
The King (Traditional Advertising) is Dead...Long Live the (Social Network Influencing) King.
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