Storefront advertising isn't a new idea in the world of Out-Of-Home strategies, but as pointed out by journalist Stephanie Clifford, its become one of the more compelling strategies for advertisers--simply because there are plenty of empty storefronts in major cities and because the price is right.
What's next? Advertising billboards on the front lawns of all of those foreclosed houses spread across the country?
Maybe...but if SNL can hijack a copyrighted monicker we imprinted for CitiBank that we came up with six months ago ("ShittyBank")...no doubt some Ad agency is going to pitch the idea of billboard advertising or perhaps "wrapping houses with ads" --as they do with buses--to BofA..
