Ad Font: Its Not the Size, its the Motion

Your ad agency was wrong when they told you that taller font size makes for higher recall of your message. 

According to to a new study to be published by Psychological Science, font size is irrelevant; its the shape of the font, specifically using fonts that are difficult to read, that leads to higher recall.

The reasoning makes for interesting reading... view the full story courtesy of the New York Times.

FlashGordon Marcomm Strategy-Minority Report App Now Real

Let's face it: marcomm is always about selling, and we're always enamored by high-tech apps that stand out..this one inspired us when we first saw Minority Report..now its not just a film fantasy..

Digital billboards that display different ads depending on who is looking at them were once only found in Minority Report. But a recently launched startup aims to make targeted billboard advertising as ubiquitous as targeted online advertising.
Immersive Labs introduced its smart billboard technology atTechStars‘ Demo Day in New York on Thursday. The software combines video analytics with environmental factors and Twitter and Foursquare information to decide what the best ad to display at that moment is.
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Games People Play Can Burnish Brands Better Than Ads

Games people play can burnish brands better than advertising..according to Appsavvy..Social Media 201..