Once again, we're ahead of the curve..6 months ago we profiled Spot Runner, a start-up "on-line ad agency" that was leading the way via a website that allowed small business advertisers to create their own TV and video commercials using a wide selection of 'templates' available on their website...And after the commercial was created, SpotRunner's "media buying/placement' service allows you to select the media channels, times, frequencies that you want the ad to run...Just insert what you're budget is, your demographic targets and their platform produces a comprehensive plan...its pretty much a matter of drag and drop, point and click and you're all set...All for a ridiculously low price...The commercial itself can be created for $400---and the placements is simply a matter of what your budget is..5k buys a big selection of media outlets (local cable tv, local network tv) with upwards of 200 or so spots over the course of 4 weeks...
Should I be surprised that the NY Times business section dedicated half the front page and a all of the second page to this trend, including identifying the players in this space and their respective offerings? Nah..thanks to Jay Berkman, we stay in the curl of every new wave in marketing, advertising and tools that connect the tag line to the bottom line
Thursday, February 08, 2007
Using Video-Email To Market & Sell!!
I'm not a techie--but as a marketer, I've always been a big proponent of using video apps to deliver personal messages..Years ago I pressed several clients in the financial services to embrace the application --so that research analysts could create their own morning commentaries from their desk--and deliver it via email with attached video file to their clients....3 years ago, the technology was nascent stage, and required both the sender and the receiver to make multiple steps in order to effect the process...and there was the obstacle of high speed connectivity..
Thats all changed...as noted today in Walter Mossberg's WSJ column...His report details exactly how easy it easy for someone to create a quick vignette from their desktop..and it only costs the price of a $40 mini video cam that plugs into your computer...
Happy to report that two days earlier..I had decided to take a stand on this entire subject and pound everyone I know to re-iterate what I've been saying for years...So I created my own 1minute video and emailed it to clients and telling them that they can finally embrace this concept quickly, easily and with no cost...and use it as a means for a quick sales introduction, delivering a resume...whatever....
connecting a face to a voice, or to initial emails is the most rudimentary party of establishing a relationship....Google figured this out long ago when it bought YouTube....and now that pundits from every industry are doing it ---short morning message attached to the morning email...or similar approaches....in the business world...it makes too much sense..
The simple "rules" that one needs to follow i.e. producing their own video for business purposes are limited to the same rules you would follow prior to making a brief presentation in person..you're going to dress properly, you're going to have a prepared 'speech', you're going to speak clearly...In the case of video though, you need to make sure the background isn't too bright or too dark and is appropriate for the message...And the great thing is you can edit and fix your video as many times as is necessary to get it right...Get your videocam (logitech is a good product) and start in..Windows Movie Maker can do the rest...even for technophobes like me!
Thats all changed...as noted today in Walter Mossberg's WSJ column...His report details exactly how easy it easy for someone to create a quick vignette from their desktop..and it only costs the price of a $40 mini video cam that plugs into your computer...
Happy to report that two days earlier..I had decided to take a stand on this entire subject and pound everyone I know to re-iterate what I've been saying for years...So I created my own 1minute video and emailed it to clients and telling them that they can finally embrace this concept quickly, easily and with no cost...and use it as a means for a quick sales introduction, delivering a resume...whatever....
connecting a face to a voice, or to initial emails is the most rudimentary party of establishing a relationship....Google figured this out long ago when it bought YouTube....and now that pundits from every industry are doing it ---short morning message attached to the morning email...or similar approaches....in the business world...it makes too much sense..
The simple "rules" that one needs to follow i.e. producing their own video for business purposes are limited to the same rules you would follow prior to making a brief presentation in person..you're going to dress properly, you're going to have a prepared 'speech', you're going to speak clearly...In the case of video though, you need to make sure the background isn't too bright or too dark and is appropriate for the message...And the great thing is you can edit and fix your video as many times as is necessary to get it right...Get your videocam (logitech is a good product) and start in..Windows Movie Maker can do the rest...even for technophobes like me!
Subscribe to:
Posts (Atom)