Once again, we're ahead of the curve..6 months ago we profiled Spot Runner, a start-up "on-line ad agency" that was leading the way via a website that allowed small business advertisers to create their own TV and video commercials using a wide selection of 'templates' available on their website...And after the commercial was created, SpotRunner's "media buying/placement' service allows you to select the media channels, times, frequencies that you want the ad to run...Just insert what you're budget is, your demographic targets and their platform produces a comprehensive plan...its pretty much a matter of drag and drop, point and click and you're all set...All for a ridiculously low price...The commercial itself can be created for $400---and the placements is simply a matter of what your budget is..5k buys a big selection of media outlets (local cable tv, local network tv) with upwards of 200 or so spots over the course of 4 weeks...
Should I be surprised that the NY Times business section dedicated half the front page and a all of the second page to this trend, including identifying the players in this space and their respective offerings? Nah..thanks to Jay Berkman, we stay in the curl of every new wave in marketing, advertising and tools that connect the tag line to the bottom line
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