Tuesday, January 04, 2011

Sight & Sound Trumpet Syntax: The New Normal for Marcom

A simple picture is worth a thousand words, an adage that was coined more than 100 years ago, and its one  we've been trumpeting for almost as long.

Its not what you say, its how you say it, and images are indisputably the most compelling form of communication.

And, as noted here more than a few times, delivering a corporate brand message or a public service message via image (whether it be a single picture, a montage of images, or a crisp video) delivers exponentially greater brand recall than any combination of words that the best word-smith can pen. Below images are courtesy of various sources and promote various products and messages (btw..thanks to the creative people at Viagra for the top middle photo)




Lo and behold, in today's NY Times, reporter Ashlee Vance profiles the trend from the perspective of industrial manufacturers that support this ever-burgeoning story with her snapshot: "Graphics Ability is the New Goal For Chip Makers":

"..In the good old days, it was all about speed. Computer chip makers like Intel and Advanced Micro Devices tried to outdo each other by putting out ever faster chips, and then by improving battery life and making smaller, cheaper laptops.

These days, though, it’s all about graphics and how well computers can process and display photos, videos and other types of media. And the competition is putting marketing departments to the test..."


By some forecasts, video will account for about 90 percent of all consumer Internet traffic by 2013.

According to the Chief Marketing Officer for Intel, “We think the new norm is this constant visual experience.”

Here's a strong example of one corporate video clip: