#Orabrush YouTube: 0-$1million in Sales in 15 seconds

OK, so the title sounds a bit misleading; sue me (you wouldn't be the first to allege that our headlines stretch to the imagination).

Per story in today's NY Times Business section, wonders never cease, but it should no longer be a wonder that creative video clips (and produced on a shoe string budget!) are burnishing brands.

We're always intrigued about hygiene products and how they're marketed; kudos to the octogenarian at Orabrush for acquiescing to the wisdom of wannabee MadMen, who suggested that a series of tongue-in-cheek video ads could catapult his tongue-brusher that kills the tiny spores that produce bad breadth.

Now what they need to consider: partner up with Altoids, or another maker of breadth mints and offer online customers a combo!
Just an idea..