Friday, September 27, 2013

Militants & Dictators Buy In To Twitter IPO

Makes sense that the world’s best-funded anarchists are hoping to capitalize further on Twitter; according to un-named European and Mid-Eastern bankers and brokers, a bunch of them are lining up to buy into the upcoming Twitter IPO.


For those not already in the know, Twitter–which is still trying to figure out its product and revenue model to justify its entree into the favored-nation world of multi-billion-dollar-valuation tech companies—this social media weapon is not just “all the rage” among democratic nation politicos and the universe of celebs, pontificators and opinionators, Twitter is the propaganda tool of choice for a broad spectrum of road-raging dictators and evil-doers….


Did we forget to add: recent studies have determined that easily more than 10%–and perhaps as much as 20% of “tweets” are created by artificially-intelligent robots who churn out chum in a systematic fashion–with the obvious goal of both influencing and luring unsuspecting dolts who believe what they read.


Here’s a good news clip profiling “terror on twitter” ..For those who aspire to own a piece of the next big IPO, be careful what you wish for.


http://jn1.tv/video/news/terror-on-twitter-how-militants-turn-to-social-media.html


 



Militants & Dictators Buy In To Twitter IPO

Monday, September 16, 2013

#Native-Advertising: A Boon or a Boondoggle? Do Storytelling Ads Usurp The Fourth Estate (Journalism)?

Per today's insightful article by New York Times' reporter David Carr, product-placement techniques that have always been the rage within the framework of film/television (as well as selective use within novels) are permeating traditional journalism via "native advertising"(aka "sponsored content")--to the chagrin of among others, The Wonderfactory's Joe McCambley, the fellow credited with introducing the web's now ubiquitous application: banner advertising.

Similar to the notion of "narrative persuasion"--Carr spotlights  the "Fourth Estate" increasing trend towards delivering content that subliminally masks the ultimate agenda of articles that appear to be unbiased, but necessarily put a hopefully powerful spin in favor of the referenced product or service.

When the lines between advertising copy and journalism intersect, that's when audiences might/should cry "foul"---or so McCambley argues. Can you say "Pandora's Box" 5x times in rapid succession?

Ironically, the New York Times, along with Forbes Magazine and a roster of other mainstream news outlets, is now full steam ahead using this very strategy to serve its advertisers. Without intending to endorse advertisers that appear on the page, here's the link to the story:  

While you're at it, an informative (non-sponsored!) article re storytelling and narrative persuasion can be found by clicking this link.