I'm a sponge for business periodicals, whether its Forbes or Fortune, and most especially Inc.com. There's an element to print magazines that the 'Net isn't going to replace. I absorb print articles while having coffee on the deck, and when digesting a favorite bottle of wine and watching the sun set. These are quiet times that my laptop isn't designed for, and for me, never will be.
With that said, the latest edition of Inc.com includes a great profile by Darren Dahl of Spot Runner, a company that has been getting lots of traction and deserved buzz for the past year. They've built a brilliant app that any half-witted brick and mortar retailer should embrace---pre-constructed TV commercials AND a menu for media placement in local, regional and national channels, network and cable. Its the idiot's version of Register.com---and is the perfect solution for anyone that aspires to advertise their business via television. And by way---TV advertising is far from dead. TV viewership remains intact, and its going to stay that way, albeit in different structures. So, advertising on TV makes good sense. Do I need to repeat myself? NO. Am I going out on a limb and making this statement, which will be forever memoralized in the world of digital information. NO.
Run the newstand to purchase the June edition, or you can wait until the 20th to access the article on line. If you wait until the 20th, read the article by simply clicking on the link. But don't wait.
If you run a small business, brick and mortar, brick and click, or even just click..this will fit right into your marketing program. If you don't have a marketing program, this is a good way to start!..
By the way, if you get INC.com's latest edition, Norm Brodsky's commentary is inspirational.
1 comment:
I agree with you about TV. Hey, TV did not kill Radio and the Internet won't kill TV either. But, did anyone read the fine print on Spot Runner's web site, besides me? No 60 second ads or national network airings permitted. There's more: Spot Runner keeps the ad you paid for and forces you buy air time only from them. They do not permit you to air your own ad with some other agency. They will not give you a web version to put on your own web site or to send out freely via e-mail without a big watermark across it. Spot Runner will resell your ad to your competitors if you stop airing with them, and they actually charge more money for air time than just about anywhere. If Google wanted to get in the game they should buy Spot Runner's largest direct competitor, the semi-automated ad national agency Cheap-TV-Spots.com because Cheap TV Spots does everything that Spot Runner should, but doesn't, including internet and mobile. And Cheap TV Spots does it faster, better and cheaper with national TV airings to millions of households as low as $10 (USD). CheapTVspots.com national airings are better for web-based businesses that require a national presence. Maybe Google, Yahoo or ASK.com should buy them both and combine them into one hyper-functioning unit. Recently heard or read that CheapTVSpots.com was raising capital to attempt a bid for Spotrunner. Maybe that is Google's real strategy. Wait a bit, then they could buy one and get them both. That way quality TV and web ads could easily air concurrently. Total one-stop media saturation. This is not for Madison Avenue clients, but it would work for everybody else, like you mentioned.
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