Monday, June 19, 2006

Incentivizing Your Sales Force

Brick & Click, Brick and Mortar, B2B; B2C--its always about Sales. Always.
With that said, resident guru Jay Berkman opines " the biggest challenge every enterprise has is keeping their salespeople incentivized and inspired. The commission carrot only works so far--and if someone else is dangling a more tasty carrot in front of your sales force, you're at risk of losing a valuable foot solider."

Today's WSJ profiled Snowfly--an interesting company that provides a game-based platform to help motivate anyone whose job is based on meeting regular goals or quotas. Visit the link--but here's some advice: don't let your employees access the game platform during normal working hours--let them use it at pre-defined times (you can create the platform so that its only accessible at certain hours of the day/night)

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