I've been preaching about the power of blogs for more than three years, and even though I pressed clients to embrace blogging as a key ingredient to viral marketing, 80% pooh-poohed the notion. Until recently. .
(The funniest part is, the technology-centric clients didn't think it would be a smart way to chatter up their offerings--- "too secret to talk about"...which otherwise means : "don't want to get egg on our face and don't feel secure enough about about our product".....if you're targeting a mass audience, you must be advertising in some shape manner or form. If nothing else, you have a website, so your competitors are going to find out about you anyway... so, hesitating to beat your chest, opine, inform or solicit comment via a blog for fear of competitors learning about what you are doing is a critical mistake...and thinking that your secret sauce will be discovered via your blog posting only means that you aren't operating in the real world.
OK, with that said...the link to MarketingProf's provides a great insight --and points to the fact that everyone is blogging now (or at least those that have the time)---and the interesting blogs are attracting exactly the audience you want to reach....which makes it obvious that these are the best channels to advertise on...its a combination of viral marketing blended with demographic zoning.....and its a fraction of the cost of any other advertising application... So why wouldn't you try it? Duh.
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