Embracing The Web: Better Late Than Never

Today's announcemente that the largest theatre owner in NYC (Nederlander Organization) has launched a web site aimed at prompting more people to buy show tickets on line (and helps them to compete with the third party on-line resellers) is hardly a stroke of genius.. BUT illustrates that its never too late to play on the web---maybe they'll ultimately embrace new media applications (displaying audio/video clips) as a means to really do it right...