Sunday, January 06, 2008

Buffet To Start Bond Insurer--Marketing Coup By Branding Genius

Warren Buffet only gets better with age.. And the stock price for Berkshire is miles higher than any other company--not only because it trades at $135,000 per share--but because Warren is uniquely masterful at identifying opportunities and leveraging the power of brand integrity.

Seizing the moment-Buffet is launching a municipal bond insurer--in a time when every other competitor is on the ropes as a result of investments in mortgage debt---he's starting with a totally clean slate, an over capitalized balance sheet, and the integrity of the Berkshire brand. Our bet is that in two years, this new company will be bigger than Ambac and MBIA combined.

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