Social Networking is necessarily the big buzz word for businesses. But, who/where can like-minded small, brick and mortar businesses owners go to for peer advice?
I'm talking about the type of advice that's centric to owners of small restaurants, car washes, dry cleaners, etc. etc. And ideally, a platform for forums, advice sharing that comes from peers within the same or nearby communities--the ones that share the same customers.
We've looked around the Web, and whether we haven't looked hard enough or deep enough, we actually haven't found anything that meets the above description.
We actually proferred this idea up to a web-based 'business broker' that specializes in bringing small business buyers and sellers together. They have a captive audience of more than 3000 "sellers", and 20,000+ qualified buyers seeking to buy an established business within their geographic area, and the value added this broker can provide by creating a forum for their audience will only make their business stickier...We'll let you know if they actually implement this idea..but its a good idea for any B2B facilitator...
Speaking of small business ideas...In a previous career, one that was considered to be a high-pressure pressure cooker (think Wall Street trading desk), several of us with glasses half empty would fantasize about a better quality of life career, and the idea that we kept coming up with was opening a franchise of bikini-waxing store fronts.
Of course, that type of idea is not surprising considering the testosterone-tainted trader mindset. And it should come as no surprise that several of us actually enrolled and became certified in the art of bikini-waxing.
But wait, before anyone lambastes us for being sexist, .now we've really hit on the next brilliant idea for brand marketers that like to baste ideas to the max: leveraging the new, and hottest trend in the bikini-waxing industry: Vajazzling..
Never heard of it?? Well, Jennifer Love Hewitt has recently become the unpaid spokesperson for a personal styling strategy that is, for lack of a better expression, re-purposing the most personal real estate.
Think about belly-rings in the navel, and move down a few inches. We've profiled shaving heads for advertising messages in this blog; and now...ta da!...Watch this video, and put on your brand marketing hat. Instead of simple Swarovski crystal, I'm thinking pre-packed crystal kits that are designed with corporate logos..Godiva, are you watching and paying attention?
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