While sitting at the Gramercy Hotel Bar with LA's entertainment lawyer/personal manager/agent extraordinaire Michael Wallach and author of best-selling "How To Get Arrested",
thanks to Verizon, we found ourselves drinking less and fondling our mobile devices more.
Needless to say, the barkeep was non-too-happy. Instead of our socializing with the gaggle of young, aspiring actresses who dropped by to rub shoulders (if not more) with "this generation's Jerry Weintraub" after they heard about his NYC visit via FB, Twitter, LinkedIn and/or 4Square, we found ourselves busy sucking down bandwidth and re-charging the batteries of our swanky new cell phones to better carouse the web. What were we thinking??
Since I wasn't imbibing and taking in the scenery, here's what I was thinking: Social networks, in and of themselves, have value, but there is more value by linking them to each other. Miraculously, this exact observation was made in today's NYT by Dell Computer's Chief Marketing Officer Andy Lack. I don't know Andy, and I don't know if he knows of me, but given his creds and his title, all I can say is that great minds think alike.
To my clients (and others) that I've counseled on the topic of best practices for social media, the simple streamlined steps of simultaneously updating/posting to your various social networks is easy to do, and based on the turn out to the Gramercy Hotel Bar, it works!
Lest I forget to remind all of you corporate marcom "gurus" that are still talking, but not yet doing the social media "salsa", even staid Tupperware is joining the dance party. See the profile in today's advertising section of the NYT.
Great ideas are worth nothing unless you execute on them.
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