Interesting article, albeit it remains to be seen whether the responders are providing material feedback..But, heck! I'm happy to score a $300 prize for critiquing an ad..oh..you need all of my personal data, too? mmmmm...
Loffles, a new Web site where users choose from a selection of prizes, watch a commercial in order to be entered to win that prize, then answer two or three questions to confirm that they viewed the commercial. So far she has won Michael Kors sunglasses (valued at $317), an Oster electric wine bottle opener ($24) and a gift certificate to The Cheesecake Factory ($50).
Since Loffles began on June 27, more than 3,400 users have registered on the site, providing their age, sex and areas of interest, information advertisers in turn use to determine who sees their ads. Users, who may enter a contest for a prize as many times as they are willing to watch additional ads, spend an average of about 16 minutes a day perusing prizes and watching commercials on the site.
About 60 percent of users are male and 40 percent female, while the average age is 24.
Click this link for the NYT article.
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