Sure, you've heard this all before; marcom gurus have been touting social media for dozens of months, but now its gone institutional, and it's a practice area that hasn't gone unnoticed by the most brand burnishing Baristas. Case in point: :the who's who backers of "theAudience", the most recent digital media consigliere to capture the mind share of marketing and sponsorship execs. Underwriters of this shop include William Morris Endeavor, Lionsgate, Universal Pictures — and one tech superstar, Sean Parker,
"..After largely ignoring social media — allowing fake Facebook pages to proliferate, sticking with tried-and-true publicity stops like “Entertainment Tonight” — stars and agents are realizing en masse that they need to get on that train.."
The British comedian Russell Brand says theAudience has
helped him sell out shows “without any paid advertising”; the company also
advises him on where to route tours, based on the geography of his fan base.
“It’s a smart way to talk to my fans directly and in a bespoke manner,” Mr.
Brand says.
The take-away: whether you're a fading star or an aspiring A-lister, social media + computer geek guidance is a low-cost strategy that can (according those who charge fat fees for finessing your message and build your follower list in a manner that builds your brand bank account.
3 comments:
Fully 45% of the victims of mass shootings in America over the past three decades were killed since 2007. That is a crisis.
It’s our elected officials who have failed us in gun control...and based on what I saw of Obama on TV today, I hope he finally does something about it. I don’t own a gun. I have no need to own a gun. We need to get them off our streets and out of our homes...unless of course you have a legitimate reason to bear arms...policemen for example. We also need to get violence off the internet, TV, videogames and glorification of it in the movies. We are sending all the wrong messages.
It’s possible there are more important things that focus should be spent on than gun control – of course, that’s always the case when something horrific happens involving guns.
Some dumb Chinese f**k slashed 24 kids the other day – with a f**king knife.
You’re right – people are cows in a herd, following the herd. Which is why I think the gun control issue gets so loud for hours after until days after incident, and then gets quiet.
Too much of anything is no good – unless it’s weed, than the more the merrier!
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