Today's WSJ Small Business column does a good follow-up re yesterday's post re SEC embracing the JOBS Act..
As a result, some entrepreneurs with businesses ranging from ride-sharing apps to portable farms (to hedge funds!) say they're planning marketing blitzes that they hope will help them reach the right target audiences of potential investors. Under consideration: putting investment offers on billboards and even printing them on T-shirts.
"Whoever has the slickest ads will make the most money here," says Heath Abshure, president of the North American Securities Administrators Association.
Enough said. Until of course, there is a proliferation of frauds and scams--situations that the SEC has little ability to prevent before it happens; best evidenced by the Madoff scandal.
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