As reported in the WSJ weekend edition, what better way for Citibank to burnish its brand and show its humanity than to have its London-based bankers and traders perform their acoustical skills by singing a heart-rendering version of Michael Jackson’s “Man in the Mirror” on BBC’s hit competition TV show, “The Choir” ?
The Citibank Singers not only perform one of Michael Jackson’s best, but the performance by the CitiTroupe was apparently so compelling, clips from their performance are scheduled to be used in the opening of each segment of the show’s Season 2 (which premieres Mon Dec 2).
Ironically, BBC2′s website indicated that none of the promo clips for Season 2 were actually viewable online (yet), and as much as some might liken the snafu to less-than-customer-friendly experiences encountered when dealing with financial institutions (and/or with “healthcare.gov”), the clip to left offers great transparency (a quasi-popular phrase on Wall Street) i.e. the type of returns Citi staffers deliver when prompted to sing for their lunch.
For the full story, click here to be redirected and watch the clips,
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