Hats off to Yahoo!'s Susan Decker for introducing a new phrase to the investor relations world...
In the first sentence of prepared remarks made on a recent investor conference call, Ms. Decker said "...Notwithstanding a more difficult economic environment, and substantial external swirl related to Microsoft.."
Ah...in this context, Swirl means "distracting jibber jabber"... and presumably, her speech writer can be credited with introducing a new synonym for "spin". Although 'swirl' also conjures up the image of a cyclone...and I don't know that Susan intended to suggest that Microsoft has created a powerful storm
My local Carvel has a great swirl, comprised of fat-free coffee and raspberry...its great with low-cal cookie crunchies and a perfect soother when encountering head winds.
But when it comes to investor relations phrases, I'm going to stick with "jibber jabber"..although this phrase might not be easily translated from English to other languages.
Monday, July 28, 2008
Friday, July 25, 2008
Marcomm 301: Loose Lips Sink Ships
Great insight on the new age of marketing communications courtesy of MarketingProfs.com:
If you're working on a deal that hadn't been made public, the last thing you'll do is announce it to your friends on Twitter. And yet, warns Rohit Bhargava in a post at the Influential Marketing Blog, savvy online observers could use a variety of tidbits to gather information you never meant to share. Here's his hypothetical scenario:
* You tweet about a business trip to the West Coast with a friend who is known to be a lawyer.
* She updates her Facebook profile, mentioning a client meeting in Redmond, Washington.
* Media outlets quote a Microsoft executive about being in discussions with companies in your field.
* A Microsoft engineer blogs about a new company in your town.
"In four small updates from unrelated people," says Bhargava, "a smart social media surfer could get a very direct sense of a deal about to happen and some inside information [you didn't intend to share]." To combat online "spying," he recommends the following:
* Educate employees on the potential ramifications of sharing information online.
* Teach selective friending.
* Monitor comments made from within your company to head off inadvertent "leaks" before they become major problems.
Says Bhargava, "It is only a matter of time before Social Media Espionage becomes a concern that some businesses will need to have a preemptive strategy to fight against." Your Marketing Inspiration is to be prepared.
If you're working on a deal that hadn't been made public, the last thing you'll do is announce it to your friends on Twitter. And yet, warns Rohit Bhargava in a post at the Influential Marketing Blog, savvy online observers could use a variety of tidbits to gather information you never meant to share. Here's his hypothetical scenario:
* You tweet about a business trip to the West Coast with a friend who is known to be a lawyer.
* She updates her Facebook profile, mentioning a client meeting in Redmond, Washington.
* Media outlets quote a Microsoft executive about being in discussions with companies in your field.
* A Microsoft engineer blogs about a new company in your town.
"In four small updates from unrelated people," says Bhargava, "a smart social media surfer could get a very direct sense of a deal about to happen and some inside information [you didn't intend to share]." To combat online "spying," he recommends the following:
* Educate employees on the potential ramifications of sharing information online.
* Teach selective friending.
* Monitor comments made from within your company to head off inadvertent "leaks" before they become major problems.
Says Bhargava, "It is only a matter of time before Social Media Espionage becomes a concern that some businesses will need to have a preemptive strategy to fight against." Your Marketing Inspiration is to be prepared.
Monday, July 14, 2008
Protecting The Corporate Brand: What To Do About Online Attacks
A bit dated, but this WSJ article can prove to be timeless in an age where aggravated customers can vent their frustrations to the world by simply pressing "submit comment"
Internet has drastically increased the potential damage to a brand or a company's reputation. Frustrations with a company's practices, products and service that once were confined to relatively small circles now reach complete strangers around the world. With a very low cost of entry, disgruntled customers, workers and former workers are free to post messages, create Web sites and blog about grievances. Advocacy and special-interest groups use their Web sites to stage attacks on companies and rally support for their positions. And all of it is often archived, searchable and printable.
The potential harm from such attacks should not be underestimated. They can damage a company's reputation, hurt sales and scare off potential -- and current -- employees. Investors may flee, and partnerships may be put at risk.
1.Companies need to monitor the Web for criticism and be able to move quickly on matters that could hurt their reputation or brands. Such monitoring should cover not only corporate, professional and industry Web sites, but also grass-roots sites, such as blogs and bulletin boards.
2.Companies should examine their current practices in dealing with grievances, gripes and concerns. Researchers have consistently found that the manner in which a company attempts to remedy a complaint and how the company interacts with dissatisfied stakeholders can either temper or exacerbate the conflict -- even when the company can't provide the outcome the stakeholder desires.
As a result, companies should limit heavy-handed responses such as threats of legal action to areas in which protective measures are more justifiable -- such as preventing financial disclosures, or discussions about strategic and proprietary information. They should also develop clear employee guidelines for when -- and when not -- to blog, post messages or generate other Web content.
3. At the most successful companies, dedication to fair processes percolated through all levels of the organization. Companies should train managers to understand the risks that attacks can pose to the brand -- and to appreciate the dangers that unfair treatment can pose.
4.Once a brand-damaging attack appears, companies should try to address it directly, and quickly, going directly to the site where the criticism originated. They should also drive the discussion in a way that displays the company's dedication to fairness and tries to restore a sense of justice for those involved.
Internet has drastically increased the potential damage to a brand or a company's reputation. Frustrations with a company's practices, products and service that once were confined to relatively small circles now reach complete strangers around the world. With a very low cost of entry, disgruntled customers, workers and former workers are free to post messages, create Web sites and blog about grievances. Advocacy and special-interest groups use their Web sites to stage attacks on companies and rally support for their positions. And all of it is often archived, searchable and printable.
The potential harm from such attacks should not be underestimated. They can damage a company's reputation, hurt sales and scare off potential -- and current -- employees. Investors may flee, and partnerships may be put at risk.
1.Companies need to monitor the Web for criticism and be able to move quickly on matters that could hurt their reputation or brands. Such monitoring should cover not only corporate, professional and industry Web sites, but also grass-roots sites, such as blogs and bulletin boards.
2.Companies should examine their current practices in dealing with grievances, gripes and concerns. Researchers have consistently found that the manner in which a company attempts to remedy a complaint and how the company interacts with dissatisfied stakeholders can either temper or exacerbate the conflict -- even when the company can't provide the outcome the stakeholder desires.
As a result, companies should limit heavy-handed responses such as threats of legal action to areas in which protective measures are more justifiable -- such as preventing financial disclosures, or discussions about strategic and proprietary information. They should also develop clear employee guidelines for when -- and when not -- to blog, post messages or generate other Web content.
3. At the most successful companies, dedication to fair processes percolated through all levels of the organization. Companies should train managers to understand the risks that attacks can pose to the brand -- and to appreciate the dangers that unfair treatment can pose.
4.Once a brand-damaging attack appears, companies should try to address it directly, and quickly, going directly to the site where the criticism originated. They should also drive the discussion in a way that displays the company's dedication to fairness and tries to restore a sense of justice for those involved.
Wednesday, July 09, 2008
Branding in Bad Times..and the Best of Times
With the nations consumers facing this generation's most challenging economic hurdles (although one or two of hedge fund friends believe this is a great buying opportunity) this is a good time to reflect on the importance of brand.
Brand isn't just a logo or a tagline. Duh. But way too many companies of all sizes neglect to appreciate that the brand image is what keeps the blood flowing. Brand value in the corporate financial sense is defined as a combination confidence, integrity, reliability, and satisfaction.
Confidence in doing business with you. This includes members of the senior management, vendors, distributors, employees, (for many, this also includes regulators), and of course customers, consumers and clients.
Integrity in the manner by which you conduct your business, including the manner by which you manufacture goods.
Reliability in good times and bad. You can be counted on to share the burden, and the wealth.
Satisfaction provided by the receiver in the delivery of your product/service.
Keeping the brand intact, regardless of which way the wind blows, comes from within.
Courtesy of Jay Berkman at The JLC Group
Brand isn't just a logo or a tagline. Duh. But way too many companies of all sizes neglect to appreciate that the brand image is what keeps the blood flowing. Brand value in the corporate financial sense is defined as a combination confidence, integrity, reliability, and satisfaction.
Confidence in doing business with you. This includes members of the senior management, vendors, distributors, employees, (for many, this also includes regulators), and of course customers, consumers and clients.
Integrity in the manner by which you conduct your business, including the manner by which you manufacture goods.
Reliability in good times and bad. You can be counted on to share the burden, and the wealth.
Satisfaction provided by the receiver in the delivery of your product/service.
Keeping the brand intact, regardless of which way the wind blows, comes from within.
Courtesy of Jay Berkman at The JLC Group
Monday, July 07, 2008
Corporate Sponsors Singing a New Tune
Courtesy of the NY Times reporter Robert Levine:
It’s American Brandstand: Marketers Underwrite Performers
By ROBERT LEVINE
The hip-hop and R&B producer Jermaine Dupri has discovered best-selling acts like Kris Kross and Da Brat, has produced hits for Mariah Carey and Jay-Z, and now runs the urban music division of the Island Def Jam Music Group. He’s also looking for fresh talent for a new label financed by a company new to the music industry.
The new player? Procter & Gamble.
The consumer goods giant is part of a wave of companies getting into the music business to promote their own products, essentially becoming record labels themselves.
At a time when online file-sharing is rampant, record stores are closing and consumers are buying singles instead of albums, getting into the music business might seem like running into a burning building. But as record labels struggle to adjust to a harsh new digital reality, other companies are stepping up their involvement in music, going far beyond standard endorsement contracts and the use of songs in commercials.
These companies — like Procter & Gamble, Red Bull and Nike — are stepping outside of their core businesses to promote, finance and even distribute music themselves.
A few months ago, Bacardi announced that it would help the English electronic music duo Groove Armada pay for and promote its next release. Caress, the body-care line owned by Unilever, commissioned the Pussycat Dolls singer Nicole Scherzinger to record a version of Duran Duran’s “Rio” that it gave away on its Web site to promote its “Brazilian body wash” product. The energy drink company Red Bull is starting a label that is expected to release music before the end of the year.
It’s not about money,” said Sarah Tinsley, a global marketing manager at Bacardi. “It’s a branding exercise.”
Although consumer brands are taking on roles once reserved for labels, they are investing so much money in music because the same digital technology that whipsawed the music business is also making it harder to reach consumers.
Monday, June 30, 2008
Press Release Writing 101: Sex, Green, Secret
Refreshing article courtesy of NY Times reporter Joanne Kaufman...Here's an excerpt, with tips that might bring a press release into the press:
The original pitch landed in the inbox with a whiff of medical authenticity overlaid with a snicker-inducing headline: “Toxic Ties to ‘New Shower Curtain Smell’ Evident, According to Latest Laboratory Testing.”
There was a news conference, this release said, at New York University Medical Center. It was led by a doctor representing an obscure if official-sounding group that few people have heard of, the Center for Health, Environment and Justice. There were revelations about how shower curtains that are “routinely sold at multiple retail outlets” and can “release as many as 108 volatile chemicals into the air.”
Thus, the Toxic Shower Curtain Story was born.
ABCNews.com picked up on it, only to debunk it. With varying amounts of credulousness, other outlets ran with it as well, including U.S. News & World Report, The Daily News in New York, MSNBC.com and The Los Angeles Times. The gist of some of the coverage was that it was all a tempest in a bathtub, though other reports took the information at face value.
How do stories of this ilk get such bounce from major news organizations?
Those who make their living composing news releases say there is an art to this easily dismissed craft. Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination — the spam folder or circular file.
“P.R. people want to invest time in things that are going to get picked up, so they try to put something to the ‘who cares?’ and ‘so what?’ test,” said Kate Robins, a longtime public relations consultant. “If you say something is first, most, fastest, tallest — that’s likely to get attention. If you can use the words like ‘money,’ ‘fat,’ ‘cancer’ or ‘sex,’ you’re likely to get some ink in the general audience media.”
David Seaman, a P.R. stunt planner and the author of a book to be published in October, “Dirty Little Secrets of Buzz,” is a proponent of “safe,” “easy” “secret,” “trick” and “breaking” because they suggest that something is new and fresh, he said.
“Anytime you have ‘toxic’ next to an item everyone has in their house and has always been assumed to be the last thing that would harm them, you can be sure it will get picked up on the news, and the Web will spread it like wildfire,” said Allen P. Adamson, managing director of Landor, a corporate branding firm, and the author of “BrandSimple.”
The words that attract media attention change with the times. “Anything that speaks to long-term health risks is good these days, because there is a belief that there’s a lot of stuff out there harming us, from the cellphone on down,” Mr. Adamson said.
David B. Armon, the president of PR Newswire, a distribution service for public relations professionals, likens writing a news release to writing a headline for the front page of a newspaper: every word has to do heavy lifting.
“It’s a lot more scientific than it used to be,” Mr. Armon said, “because you’re not just trying to get media pickup, but to get search engine attention.”
“Green” and “environment” are huge right now, he said, as is “foreclosure.” “We’ve done 412 press releases that incorporate that word so far in ’08, up from 261 last year.” For the record, Mr. Armon added, the use of the word “toxic” in news releases is up 5 percent.
The words that may help get a news release picked up vary from region to region. Brenda Baumgartner, the news director and anchor at KPVI, the NBC affiliate in Pocatello, Idaho, for example, looks for words like “fishing,” “hunting,” “Mormon” and “polygamy,” she said, “because they fit the culture we live around.”
Words that help elevate a news release also vary from industry to industry. For instance, Tom Gable, the head of a San Diego public relations firm, said a news release about video games could benefit from a phrase like “faster graphics.” When talking about technology, he said, it would be “ ‘cost breakthrough,’ like the $200 computer.”
In the entertainment industry, on the other hand, the most basic of nouns will do — baby, breakup, marriage, divorce — according to Cindi Berger, co-chief executive of the public relations firm PMK/HBH. “Now attach names like Madonna or Jessica Simpson,” Ms. Berger said, “and of course the assignment editor is going to pay attention.”
Perhaps because many people in public relations are former journalists, they know what grates on the Fourth Estate. Mr. Gable, who was once the business editor of The San Diego Union, has compiled a list of words that will do a news release no good whatsoever, like “solutions,” “leading edge,” “cutting edge,” “state of the art,” “mission critical,” and “turnkey.”
Mr. Gable said that his company once did a weeklong survey of the releases that came out of PR Newswire and Business Wire, a commercial news distribution service, “and most of the releases identified their company as ‘a leader’ and described their research as ‘cutting edge.’”
“They were empty, unsubstantiated and had no news value,” he said.
Ken Sunshine, the head of a P.R. firm in Manhattan, said he thought the media had an institutional bias against “hype-y terms” like “world renowned” and “once in a lifetime,” which he studiously avoids putting in his news releases. “But ‘unique’ is fine,” he said, “if something really is unique.”
Ultimately, perhaps, the whole thing is less about terms than timing.
“Was it really the issue of toxic shower curtains that fired up assignment editors?” asked Mr. Armon of PR Newswire. “Or was it just a slow news day?”
The original pitch landed in the inbox with a whiff of medical authenticity overlaid with a snicker-inducing headline: “Toxic Ties to ‘New Shower Curtain Smell’ Evident, According to Latest Laboratory Testing.”
There was a news conference, this release said, at New York University Medical Center. It was led by a doctor representing an obscure if official-sounding group that few people have heard of, the Center for Health, Environment and Justice. There were revelations about how shower curtains that are “routinely sold at multiple retail outlets” and can “release as many as 108 volatile chemicals into the air.”
Thus, the Toxic Shower Curtain Story was born.
ABCNews.com picked up on it, only to debunk it. With varying amounts of credulousness, other outlets ran with it as well, including U.S. News & World Report, The Daily News in New York, MSNBC.com and The Los Angeles Times. The gist of some of the coverage was that it was all a tempest in a bathtub, though other reports took the information at face value.
How do stories of this ilk get such bounce from major news organizations?
Those who make their living composing news releases say there is an art to this easily dismissed craft. Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination — the spam folder or circular file.
“P.R. people want to invest time in things that are going to get picked up, so they try to put something to the ‘who cares?’ and ‘so what?’ test,” said Kate Robins, a longtime public relations consultant. “If you say something is first, most, fastest, tallest — that’s likely to get attention. If you can use the words like ‘money,’ ‘fat,’ ‘cancer’ or ‘sex,’ you’re likely to get some ink in the general audience media.”
David Seaman, a P.R. stunt planner and the author of a book to be published in October, “Dirty Little Secrets of Buzz,” is a proponent of “safe,” “easy” “secret,” “trick” and “breaking” because they suggest that something is new and fresh, he said.
“Anytime you have ‘toxic’ next to an item everyone has in their house and has always been assumed to be the last thing that would harm them, you can be sure it will get picked up on the news, and the Web will spread it like wildfire,” said Allen P. Adamson, managing director of Landor, a corporate branding firm, and the author of “BrandSimple.”
The words that attract media attention change with the times. “Anything that speaks to long-term health risks is good these days, because there is a belief that there’s a lot of stuff out there harming us, from the cellphone on down,” Mr. Adamson said.
David B. Armon, the president of PR Newswire, a distribution service for public relations professionals, likens writing a news release to writing a headline for the front page of a newspaper: every word has to do heavy lifting.
“It’s a lot more scientific than it used to be,” Mr. Armon said, “because you’re not just trying to get media pickup, but to get search engine attention.”
“Green” and “environment” are huge right now, he said, as is “foreclosure.” “We’ve done 412 press releases that incorporate that word so far in ’08, up from 261 last year.” For the record, Mr. Armon added, the use of the word “toxic” in news releases is up 5 percent.
The words that may help get a news release picked up vary from region to region. Brenda Baumgartner, the news director and anchor at KPVI, the NBC affiliate in Pocatello, Idaho, for example, looks for words like “fishing,” “hunting,” “Mormon” and “polygamy,” she said, “because they fit the culture we live around.”
Words that help elevate a news release also vary from industry to industry. For instance, Tom Gable, the head of a San Diego public relations firm, said a news release about video games could benefit from a phrase like “faster graphics.” When talking about technology, he said, it would be “ ‘cost breakthrough,’ like the $200 computer.”
In the entertainment industry, on the other hand, the most basic of nouns will do — baby, breakup, marriage, divorce — according to Cindi Berger, co-chief executive of the public relations firm PMK/HBH. “Now attach names like Madonna or Jessica Simpson,” Ms. Berger said, “and of course the assignment editor is going to pay attention.”
Perhaps because many people in public relations are former journalists, they know what grates on the Fourth Estate. Mr. Gable, who was once the business editor of The San Diego Union, has compiled a list of words that will do a news release no good whatsoever, like “solutions,” “leading edge,” “cutting edge,” “state of the art,” “mission critical,” and “turnkey.”
Mr. Gable said that his company once did a weeklong survey of the releases that came out of PR Newswire and Business Wire, a commercial news distribution service, “and most of the releases identified their company as ‘a leader’ and described their research as ‘cutting edge.’”
“They were empty, unsubstantiated and had no news value,” he said.
Ken Sunshine, the head of a P.R. firm in Manhattan, said he thought the media had an institutional bias against “hype-y terms” like “world renowned” and “once in a lifetime,” which he studiously avoids putting in his news releases. “But ‘unique’ is fine,” he said, “if something really is unique.”
Ultimately, perhaps, the whole thing is less about terms than timing.
“Was it really the issue of toxic shower curtains that fired up assignment editors?” asked Mr. Armon of PR Newswire. “Or was it just a slow news day?”
Monday, June 09, 2008
Viral Marketing Hall of Fame 2008: Top 10 Campaigns & Results Data
Great summary of top strategies executed by big and small brands, courtesy of MarketingSherpa.
The overriding theme:
-> Rise of social media
Most of this year’s candidates sent videos to YouTube, created Facebook pages or organized communities on MySpace -- or all of the above. These sites are free to use and add seemingly unlimited viral potential to any campaign. That means free additional exposure from powerful peer-to-peer networks. Marketers are hearing the social media message loud and clear.
-> Peer-to-peer sharing is critical
There were two distinct groups in this year’s entries: fantastically thought-out campaigns and wacky content. Either way, success hinged on peer-to-peer sharing. As our winners illustrate, both strategies can work if enough effort is put into the right places.
Clever marketers created funny videos or text documents, posted them to a few social media sites and people shared like mad -- ka-boom! Other marketers left less at risk. They created contests, microsites, full-assault ad campaigns and got on every Web 2.0 medium reachable.
-> All hail mighty content
You’ve heard the adage -- we’re not even going to say it -- but all it took for some campaigns to go wildly viral was great content. Not every content-based entry made it to Sherpa’s winners’ circle, but there were enough to denote a trend. Most of the content being passed around was funny or sarcastic -- even if it was a bit risky for PR. But being truly funny requires risks. Some of these marketers went out on a limb to grab the ripest fruit.
The overriding theme:
-> Rise of social media
Most of this year’s candidates sent videos to YouTube, created Facebook pages or organized communities on MySpace -- or all of the above. These sites are free to use and add seemingly unlimited viral potential to any campaign. That means free additional exposure from powerful peer-to-peer networks. Marketers are hearing the social media message loud and clear.
-> Peer-to-peer sharing is critical
There were two distinct groups in this year’s entries: fantastically thought-out campaigns and wacky content. Either way, success hinged on peer-to-peer sharing. As our winners illustrate, both strategies can work if enough effort is put into the right places.
Clever marketers created funny videos or text documents, posted them to a few social media sites and people shared like mad -- ka-boom! Other marketers left less at risk. They created contests, microsites, full-assault ad campaigns and got on every Web 2.0 medium reachable.
-> All hail mighty content
You’ve heard the adage -- we’re not even going to say it -- but all it took for some campaigns to go wildly viral was great content. Not every content-based entry made it to Sherpa’s winners’ circle, but there were enough to denote a trend. Most of the content being passed around was funny or sarcastic -- even if it was a bit risky for PR. But being truly funny requires risks. Some of these marketers went out on a limb to grab the ripest fruit.
Thursday, June 05, 2008
Advertising 101- Don't Waste The Space
A full page ad promoting a Dow Jones service in today's WSJ reinforces my table pounding that someone needs to proofread advertising copy before spending mid-six figures on placing ads into the real world.
The entire text reads : "Make customers stick like glue." The first 'message' that my eyeballs transmitted to my brain was "Make customers sick..like glue." This was after my first cup of coffee, so perhaps my brain wasn't processing at the right setting. Then I looked at the ad again...same thing...I kept associating the ad with 'make customers sick'.... To the extent that it captured my attention, the strategy worked. But the ad failed, simply because it delivered a negative context and completely turned me off to what the actual service being promoted was.
OK, lots of ads out there, and many are carelessly thought out. At the top of the careless advertising list was a recent highway billboard campaign executed by Bloomberg LP's radio division. Placed smack dab on the busiest roadway in the heart of hedge fund country (Fairfield County, Connecticut), the billboard ad displayed an innocuous message "Check Your Pounds"...and a Bloomberg LP logo below. No radio station call signal displayed, no display of the company's cable television channel #--absolutely nothing in the ad that would drive the viewer to tune his/her car radio to the Bloomberg station. Bizarre.
When I called up the head of advertising buying at Bloomberg in connection with another topic, and pointed out what I thought was a surprisingly poor marketing strategy, he thanked me profusely for making the observation, and he said that it wasn't his decision in the first place t0 run or administer the billboard campaign. That billboard ad stayed in place for another 8 weeks and then it was replaced with an ad that displayed the radio call signal.
The entire text reads : "Make customers stick like glue." The first 'message' that my eyeballs transmitted to my brain was "Make customers sick..like glue." This was after my first cup of coffee, so perhaps my brain wasn't processing at the right setting. Then I looked at the ad again...same thing...I kept associating the ad with 'make customers sick'.... To the extent that it captured my attention, the strategy worked. But the ad failed, simply because it delivered a negative context and completely turned me off to what the actual service being promoted was.
OK, lots of ads out there, and many are carelessly thought out. At the top of the careless advertising list was a recent highway billboard campaign executed by Bloomberg LP's radio division. Placed smack dab on the busiest roadway in the heart of hedge fund country (Fairfield County, Connecticut), the billboard ad displayed an innocuous message "Check Your Pounds"...and a Bloomberg LP logo below. No radio station call signal displayed, no display of the company's cable television channel #--absolutely nothing in the ad that would drive the viewer to tune his/her car radio to the Bloomberg station. Bizarre.
When I called up the head of advertising buying at Bloomberg in connection with another topic, and pointed out what I thought was a surprisingly poor marketing strategy, he thanked me profusely for making the observation, and he said that it wasn't his decision in the first place t0 run or administer the billboard campaign. That billboard ad stayed in place for another 8 weeks and then it was replaced with an ad that displayed the radio call signal.
Friday, May 23, 2008
Communicating via LinkedIn
Eric Leebow, a finalist in IdeaBlob's latest contest for 'next great idea' recently initiated a strategy targeting LinkedIn members to go to IdeaBlob's site and cast a vote for his "FreezeCrowd" idea.
Eric had pinged me soliciting ideas about the best phrase he might use in his subject field--and while I was pondering, lo and behold my email alert registered an inbound from SiteProNews, which coincidently re-enforced the entire value proposition of Linked-In's business networking value for those seeking to crack open doors in the course of selling/marketing/communicating C-Level propositions. Click on the link...it makes for good reading!
Eric had pinged me soliciting ideas about the best phrase he might use in his subject field--and while I was pondering, lo and behold my email alert registered an inbound from SiteProNews, which coincidently re-enforced the entire value proposition of Linked-In's business networking value for those seeking to crack open doors in the course of selling/marketing/communicating C-Level propositions. Click on the link...it makes for good reading!
Wednesday, May 21, 2008
Technocrati Rocks
Pretty simple strategy for those publishing blogs and hoping that others will actually read your musings! Technorati Profile
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