Hats off to Yahoo!'s Susan Decker for introducing a new phrase to the investor relations world...
In the first sentence of prepared remarks made on a recent investor conference call, Ms. Decker said "...Notwithstanding a more difficult economic environment, and substantial external swirl related to Microsoft.."
Ah...in this context, Swirl means "distracting jibber jabber"... and presumably, her speech writer can be credited with introducing a new synonym for "spin". Although 'swirl' also conjures up the image of a cyclone...and I don't know that Susan intended to suggest that Microsoft has created a powerful storm
My local Carvel has a great swirl, comprised of fat-free coffee and raspberry...its great with low-cal cookie crunchies and a perfect soother when encountering head winds.
But when it comes to investor relations phrases, I'm going to stick with "jibber jabber"..although this phrase might not be easily translated from English to other languages.
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