For those that might have seen a posting made here almost a year ago, you'll appreciate that we presciently pontificated on the increasing use of comic book-style strategies within corporate publications, main-stream marketing and advertising collateral, and as Google has done courtesy of famed comic book king Scott McCloud, within new product launch announcements.
As observed by leadership guru Mark Murphy, founder of LeadershipIQ, "...the need to address the needs and tastes of Gen Y, a group that is dominating the new work force and represents the most sought after consumer demographic cannot be underestimated.." What Murphy is saying is that we need to speak the language of what is becoming our largest audience, and to deliver messages in a way that inspires, influences and win their votes.
Comic book format messaging became widespread in Japan several years ago, and the 'style' has been successively and successfully embraced by Fortune brands in the course of executing a wide spectrum of marketing and awareness initiatives.
Whether Google's Chrome browser supercedes Microsoft IE, or Firefox (a browser that we have aggressively recommended to corporate and educational industry clients soon after it was introduced)is only something that time can determine. Switching browsers is relatively easy and painless, switching mindsets is something else. Especially when many are hyper-sensitive when it comes to privacy; Chrome will undoubtedly come equipped with imbedded tracking applications that can be used to further enhance Google's Adwords platform and deliver ever-more focused demographic zoning features.
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