Objective and opinionated insights on current trends in corporate branding, advertising, marketing, sales, and PR communication strategies; all colored with pithy punditry and comments on the current events of the day.
What will push-advertisers think of next? The latest strategy: inserting ads into your email calendar!”
Courtesy of NY Times April 22 by Andrew Adam Newman “For a New Burt’s Bees Line, Check Your Calendar”
“..WHILE it may seem that advertising is everywhere, one place marketers have not infiltrated is the popular calendar software on computers, smartphones and tablets. But now, in what Burt’s Bees says is a marketing first, the natural personal care brand is introducing promotional messages that will appear as appointments in electronic calendars like those by Microsoft, Apple, Google and Yahoo…
The calendar promotion is by Baldwin& in Raleigh, N.C., the agency of record for Burt’s Bees, with interactive development by RecCenter, a digital agency in New York. Burt’s Bees, which was founded in Maine in 1984, is now based in Durham, N.C., and owned by the Clorox Company.
Katharine Belloir, a Baldwin& account supervisor, said she believed this was the first time a brand was interacting with consumers via their online datebooks, and that it could prove more intimate than social media.
The JLC Group is pleased to announce that Rareview Macro LLC, the Stamford, CT-based advisory and publisher of “Sight Beyond Sight”, a daily macro-strategy newsletter subscribed to by leading investment managers and hedge funds focused on global events and related investment strategy ideas and insights, has engaged JLC to advise the firm and implement a menu of brand awareness, business development, corporate public relations and marcom-centric initiatives.
Rareview Macro LLC principal Neil Azous is a 20-year financial industry veteran who, prior to forming Rareview, spent much of his professional career in senior, trading market strategy roles for the world’s leading investment banks. Since launching “Sight Beyond Sight” in late 2013, Mr. Azous has been frequently cited by leading industry news publications for his expert insight to global geo-political and macro-economic events impacting equities, fixed income, commodities and currency markets. In addition to proffering opportunistic, yet objective alpha-generating and risk mitigation ideas to highly-sophisticated investment managers and hedge funds, Mr. Azous also provides consultative portfolio management guidance to clients of Rareview Macro.
Now that Macau has become the gambling capital of the Far East, the Near
East, Western Europe and of course “The West”– all courtesy of the Las
Vegas legacy and Vegas-style, star-studded attractions emulated by every
casino venue on the Planet Earth, more than a few of Wall Street’s top
gaming industry’s analysts, along with the entertainment industry’s
branding gurus, Hollywood talent agents and corporate sponsorship sales
genies think its time to bet big that at least a handful of the major
Macau hotel/casino marketer will want to import Vince Van Patten,
aka World Poker Tour (WPT) Celebrity Spokesman/Star to promote their
venue. For those handicapping celeb spokespeople and Vegas caliber
whale-catchers, Vince is someone with more than a few extra cards up his
sleeve; aside from a 5-star celeb rating and for being the top gun calling the
shots at major poker tourneys broadcast to global viewers, Vince’s CV
includes his being a world-ranked professional tennis ace, a
celeb-pro-level golfer who is close-to-scratch-on-the links, thanks to a mean 9 iron, AND two dozen+
credits as a major film and TV actor.
Let’s not forget, Vince is without a doubt, one of the most
entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s
lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to
field inquiries from Macau-located major hotel/casino venue EVP marketers and
sponsorship execs who know that your deck needs to be stacked and that it
requires star power to rake in the whales, and in turn, the chips. If you fall
into that category, you’re cordially invited to dial us in; but only the smart
ones who know that American icon celebs are the biggest brand magnets for
high-rolling whales and your 4-star guests.
To Shelly Adelson’s exec team re
Sands Macao: Don’t stand on ceremony, even if your stock price keeps heading
higher; Vince is who you want on your team..sign him up now–before
one of your competitors shoes him in. All you need to do is watch the
sizzle reel below to know this is the safest bet you can make.
Let’s
not forget, Vince is without a doubt, one of the most entertaining
folks you’d ever want to cross paths with…Now, Vince Van Patten’s
lawyer/talent agent has tapped The JLC Group’s corporate sponsorship
practice to field inquiries from Macau-located major hotel/casino venue
EVP marketers and sponsorship execs who know that your deck needs to be
stacked and that it requires star power to rake in the whales, and in
turn, the chips. If you fall into that category, you’re cordially
invited to dial us in; but only the smart ones who know that American
icon celebs are the biggest brand magnets for high-rolling whales and
your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t
stand on - See more at:
http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Let’s
not forget, Vince is without a doubt, one of the most entertaining
folks you’d ever want to cross paths with…Now, Vince Van Patten’s
lawyer/talent agent has tapped The JLC Group’s corporate sponsorship
practice to field inquiries from Macau-located major hotel/casino venue
EVP marketers and sponsorship execs who know that your deck needs to be
stacked and that it requires star power to rake in the whales, and in
turn, the chips. If you fall into that category, you’re cordially
invited to dial us in; but only the smart ones who know that American
icon celebs are the biggest brand magnets for high-rolling whales and
your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t
stand on ceremony, even if your stock price keeps heading higher; Vince
is who you want on your team..sign him up now–before
one of your competitors shoes him in. All you need to do is watch the
sizzle reel below to know this is the safest bet you can make. - See
more at:
http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Let’s
not forget, Vince is without a doubt, one of the most entertaining
folks you’d ever want to cross paths with…Now, Vince Van Patten’s
lawyer/talent agent has tapped The JLC Group’s corporate sponsorship
practice to field inquiries from Macau-located major hotel/casino venue
EVP marketers and sponsorship execs who know that your deck needs to be
stacked and that it requires star power to rake in the whales, and in
turn, the chips. If you fall into that category, you’re cordially
invited to dial us in; but only the smart ones who know that American
icon celebs are the biggest brand magnets for high-rolling whales and
your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t
stand on ceremony, even if your stock price keeps heading higher; Vince
is who you want on your team..sign him up now–before
one of your competitors shoes him in. All you need to do is watch the
sizzle reel below to know this is the safest bet you can make. - See
more at:
http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Let’s not forget, Vince is without a doubt, one of the most
entertaining folks you’d ever want to cross paths with…Now, Vince Van
Patten’s lawyer/talent agent has tapped The JLC Group’s corporate
sponsorship practice to field inquiries from Macau-located major
hotel/casino venue EVP marketers and sponsorship execs who know that
your deck needs to be stacked and that it requires star power to rake in
the whales, and in turn, the chips. If you fall into that category,
you’re cordially invited to dial us in; but only the smart ones who know
that American icon celebs are the biggest brand magnets for
high-rolling whales and your 4-star guests. To Shelly Adelson’s exec
team re Sands Macao: Don’t stand on ceremony, even if your stock price
keeps heading higher; Vince is who you want on your team..sign him up
now–before one of your competitors shoes him
in. All you need to do is watch the sizzle reel below to know this is
the safest bet you can make.
- See more at:
http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Now
that Macau has become the gambling capital of the Far East, the Near
East, Western Europe and of course “The West”– all courtesy of the Las
Vegas legacy and Vegas-style, star-studded attractions emulated by every
casino venue on the Planet Earth, more than a few of Wall Street’s top
gaming industry’s analysts, along with the entertainment industry’s
branding gurus, Hollywood talent agents and corporate sponsorship sales
genies think its time to bet big that at least a handful of the major
Macau hotel/casino marketer will want to import Vince Van Patten,
aka World Poker Tour (WPT) Celebrity Spokesman/Star to promote their
venue. For those handicapping celeb spokespeople and Vegas caliber
whale-catchers, Vince is someone with more than a few extra cards up his
sleeve; aside from a 5-star celeb rating and the top gun calling the
shots at major poker tourneys broadcast to global viewers, Vince’s CV
includes his being a world-ranked professional tennis ace, a
close-to-scratch-on-the links, thanks to a mean 9 iron, AND two dozen+
credits as a major film and TV actor.
Let’s not forget, Vince is without a doubt, one of the most
entertaining folks you’d ever want to cross paths with…Now, Vince Van
Patten’s lawyer/talent agent has tapped The JLC Group’s corporate
sponsorship practice to field inquiries from Macau-located major
hotel/casino venue EVP marketers and sponsorship execs who know that
your deck needs to be stacked and that it requires star power to rake in
the whales, and in turn, the chips. If you fall into that category,
you’re cordially invited to dial us in; but only the smart ones who know
that American icon celebs are the biggest brand magnets for
high-rolling whales and your 4-star guests. To Shelly Adelson’s exec
team re Sands Macao: Don’t stand on ceremony, even if your stock price
keeps heading higher; Vince is who you want on your team..sign him up
now–before one of your competitors shoes him
in. All you need to do is watch the sizzle reel below to know this is
the safest bet you can make.
- See more at:
http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Not 1, but 2 of The JLC Group’s clients were recognized for their excellence by a panel of financial industry peers who were assembled by top financial news media platform Pageant Media (which has 11 mastheads in their digital and print portfolio) to weigh ‘best-in-class’ service providers…in a competition that fielded 100 of Wall Street’s best known firms.
Taking home the gold medal in the category “Best Research/Broker-Dealer” the 2014 Wall Street Letter Institutional Trading Awards went to Mischler Financial Group–which also happens to be the industry’s oldest and largest minority firm owned and operated by service-disabled veterans.. ..
WallachBeth Capital LLC Mgn.Dir. Tom Quigley (l) accepts industry award for Best DMA Offerings
In the category “Best DMA (Direct Market Access) Offerings”, which recognizes top gun trading technology capabilities–a category typically over-weighted by firms whose names are ubiquitous across the global trading market landscape, the industry judges gave the gold to boutique execution specialist firm WallachBeth Capital. Runner ups were Bloomberg LP’s Tradebook, among others.
Both of above-noted firms were also “in the medal” and short-listed nominees for perhaps the most important of the WSL 2014 award 20 categories: “Best Client-Service/Broker-Dealer.” The winners were awarded their honors during a gala event attended by 250+ of Wall Street’s finest in NYC on Feb 24.
It seems the flavor of the week for marketing wonks is story-telling, which is necessarily the art of using metaphors to articulate what sets you apart from the rest. Enough can’t be said about the impact of using metaphors within a business setting, whether in the course of internal discussions to relay the importance of a new product or initiative, in a ‘client-facing’ mode, or my favorite: when making a large audience presentation.
Once you accept the above premise, here are some pointers:
The metaphor should necessarily be one that will resonate with your recipient.
Reminding us of the “know your customer/prospect rule.”
i.Before engaging in a dialogue,you either already posses, or you will research and capture as much intel (business as well as personal interests) that will enable you to make an educated guess when selecting appropriate metaphors that illustrate your value proposition.
ii.Even if you believe you know your customer, be deferential and solicit your target to share what his/her ‘hot buttons’ are.
iii.Present yourself as being objectively informed, not presumptuous as to the intentions/motivations and goals of your target.
7 Signs You Need A Metaphor
Your listener is confused.
Your client is stuck on an objection.
Your client sees no difference between you and your competition.
You want to drive home a point vividly and memorably.
If you’re outsourcing B2B and IR-related brand management services, you obviously want to use a firm (or expert consultant) that “gets it” when it comes to you, your business and what you want to accomplish, even before you do. Someone that is fluent in your industry, what you do within that industry, your competitors, your customer base, and most important: the most innovative ways to influence how your enterprise is perceived. You want someone that is both a corporate-level sales guru and marketing madman, and also sensitive to your cost/benefit concerns. And of course, someone you can trust to manage your expectations properly, which means they under-promise and over-deliver more often than not.
If you find yourself switching ‘agencies’ too often, or if you have ongoing frustration with what you expect vs. what you are getting from your ‘consultant’, its likely those vendors were (are) missing 3 of the most critical qualifications noted above.
What will push-advertisers think of next? The latest strategy: inserting ads into your email calendar!”
