Objective and opinionated insights on current trends in corporate branding, advertising, marketing, sales, and PR communication strategies; all colored with pithy punditry and comments on the current events of the day.
Tuesday, December 20, 2005
New Age Marketing: Its About Place. Its About Time.
If you didn't know that 'place-based media' is all about connecting to targeted audiences when they are most receptive, than you are missing the boat as its pulling away from the dock. Loaded with advertising spending dollars. One company that really has its arms around this sector is MEDIAplace... brilliant guys...their current website is a placeholder (www.mediaplace.us)...but i hear that its a few weeks away from being re-vamped....otherwise, they know that its about place, and that its about time that marketers figured this out!
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1 comment:
spot on!
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