Google's Latest Enhancement: Demographic Targeting

No doubt that Google's latest enhancement to Adsense and Adwords is neat. The latest update allows marketers to select specific websites within Google's ad network--if you don't know which sites are in the network, there is a tool that allows you to submit specific phrases and terms, and Google displays the sites that complement your phrases. In addition, you can target sites based on demographic profile of your audience (age, gender, income)... Here's the catch: this program is not a pay per click program--its a CPM impression program.. I got suckered into selecting one site within their network that delivered 65,000 impressions in the course of 6 hours...which is implausible given the 'product' that I was promoting on behalf of a client. But, the good news is that Google's network includes a wide spectrum of high profile and credible sites--the frequency by which the ads are displayed is merely a function of the price you are willing to pay for 1000 impressions.