Great update from industry pro Kim Gordon!.
When was the last time you left home and were in a truly advertisement-free environment? Think about it. Now advertising messages go anywhere and everywhere people do. Go to almost any U.S. beach and you'll be greeted with a plane towing an ad banner. You may even be exposed to "beach sand impressions," which are ad messages imprinted into the sand and regenerated overnight. How about a ball game? Every conceivable stadium surface is covered with advertising, from signage to food snack packs, and some stadiums even have video screens built directly into the seat backs. Feel like going for a bike ride surrounded by nature? You may find your local biking trails are named after businesses, thanks to the new availability of naming rights for everything from nature trails to neighborhood swimming pools.
The industry calls this alternative out-of-home or placed-based media, and it's a bonanza for small businesses because there's literally something for everyone. While there are virtually limitless places to put your ads, here are just a few ideas to get you thinking:
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