Product Launch Case Study: OnLine/OnPhone

You love the net, but you embrace real-live customer interaction..your brand name isn't famous yet and you can't afford to advertise on TV.

To get the word out, this marketer put 75% of his budget into off-peak radio ads and 25% into paid search ads with Google and Yahoo.

Every single ad had to pay for itself in incoming converted sales. "We go for direct ROI measurement -- always." Brand building would be a side benefit. Click on to see the full story! Combines innovative thinking with common business sense.