Marketing Guru Denny Hatch hits the nail on the head when lamenting about the latest approach brand marketers and high priced advertising execs are taking in efforts to embrace their audience--letting customers develop ad campaigns and tag lines....
I completely agree with Denny--GM encouraging customers to develop short videos is fun...but is it selling cars?...Giving customers the opportunity to be part of the experience by inviting them to create ad copy and content is a fad...what marketers need to really focus on is paying more attention to customer feedback and what really inspires them to purchase (or not purchase) their products
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