However rudimentary it might seem to most, the basics of a creating successful web-site continue to be overlooked and under-appreciated by a large majority of businesses.
Successful means different things to different people-but it all boils down to the same principles--and principles that the largest organizations, including "new media" companies have a strange habit of not paying attention to--including making it simple for a prospect or a client to contact you.
Read the link to an elementary disseration provided by Startup Nation... Its not only applicable to start-ups, some of the world's biggest brand marketers would do themselves a big favor by focusing on the simplest 5 points in the article.
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