3 months ago, resident guru Jay Berkman spotlighted SpotRunner--a new, web2.0 enterprise servicing small businesses seeking an efficient, cost effective way to advertise via local network and Cable TV. The company's platform provides a menu of 15 & 30 second spot templates specific to your industry/business offering, then allows you to select from a menu of media stations, and time schedules that you want your ad to broadcast. You can build a TV campaign that runs for 4 weeks on multiple networks, runs your spot upwards of 100 times, all for less than the cost of a full page print ad in your local newspaper. And the cost includes the actual spot.
No surprise that the Dec 18 edition of the Wall Street Journal profiled this company within the Media/Marketing section...Case study: a florist that spends 100k/year on advertising (primarily Google Adwords) his two retail stores. He re-allocated 5k of his budget to SpotRunner and sales increased 20% in one month. Goes without saying what the florist has since done i.e. budgeting advertising.
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