Marketing the Armed Forces

Fact #1: The Bush Fiefdom has made it clear that GWB's legacy will include a massive build up in US Armed Forces. Aside from wanting to send another 20,000 or so boys and girls to Baghdad, we all know that he wants to leave office with a US troop presence in half the middle-eastern countries, Africa, and who knows where else.

Problem is--there's barely enough National Guardsmen available for a hurricane in the US, no less Department of Defense enlistees that could occupy 1/4 of the globe.

Its not as if the Army, Navy, Marines or Air Force don't offer a great career building and a free education opportunity. OK, so the downside from joining up is that odds are high that before your tour is up, you'll come home with less baggage (i.e. arms, legs etc.). Or, if you have the same misfortune as a former US Marine that joined a private security company under contract to the US Govt in Iraq--you'll uncover massive corruption, blow the whistle, be enlisted by the FBI as an informant, and ultimately find yourself in Guantanamo for 3 months as a suspected terrorist.. (Yet another truly remarkable story illustrating the complete stupidity of upper management and the total lack of communication)

Anyway--ever see the last series of TV and print ads being put out by the various armed forces division? The worst, right? Of course they are...and of course its our tax dollars that are paying the media agencies tens of millions to send exactly the wrong message. When will they learn to appeal to today's audience???

We Train You To Be A Leader Skills. Before and after joining: quick shot of a teenager flipping burgers at Mickey D's..flash forward to him strolling in Navy formals past a brigade, all jumping to attentiona and saluting..

Education: Instead of you spending 100k on a 4 year college program, WE spend 100k minimum teaching you foreign languages, technology skills, special skills--all of which are in demand when you graduate and go back into the private sector.

Career Path: Once we've spent the 100k, taught you a wide range of skills--the job market is waiting for you. Flash image of solider turning his fatigues, and walking across the street (ok, its Main Street in Fallujah) to sign a contract with a private security company--which is under contract to Uncle Sam. But instead of getting paid $500 a week before taxes--you'll be getting $1500 a week.

We get your mind AND Body into shape. Throw in a few video snips of muscle toned guys and gals in green t's working out in a health club.. (not climbing ropes at Camp Lejuene!!)

If you believe that NSA or some other alphabet division monitors everything on the internet and focuses on "buzz words" like those included here---maybe some twit analyst has an uncle working at a media company and he can steal the ideas here and put them into action.