A little followed battle is breaking out in the $250 million a year hand sanitizer market place. And we could be wrong about the US market size, it might be as much as $500 million when considering the institutional market.
The battle heating up is about a new technology that could displace the primary ingredient used in 99% of all hand sanitizers...we're talking about the alcohol. The base ingridient in Purell Germx and Ecolab products. These 3 brands own 75% of the marketplace.
Whoever can crack this space will very likely become soapopular.
1 comment:
Do you have any idea on how big is the hand sanitizer market worldwide? What i know is that in Europe it is known as hand disinfectant market.
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