If you don't subscribe to the NY Times--the link won't work, but yesterday's article in the Small Business section is worth excerpting:
"These days, a Web site may not even be the best place to start promoting your products or services. Instead, you can consider setting up a blog, participating in social-networking communities like Facebook and creating a storefront in virtual worlds like Second Life to get the buzz going.
“We launched our company in May 2006 with a blog, not a Web site,” said Jody DeVere, the president of AskPatty.com, an advice site that helps women find car showrooms and repair shops that are friendly to them. “Our blog has been the driving force of our branding effort and become the way we find our readers and our customers.”
Earlier this year, AskPatty created a virtual coffee shop at the online community site Second Life, where people can swap tips and stories. That move turned out to be a gold mine for the company. “The women in Second Life are the ultimate power Internet users, and are very comfortable doing business online,” Ms. DeVere said. “Plus, it is a very cost-effective way to reach lots of people.”
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