We've been pounding the table for longer than we can remember i.e. the power of sight and sound--and the relevance of video messages delivered via the Net. Always ahead of our time, YouTube has demonstrated that 15 seconds of fame can belong to anyone, but those 15 seconds can now be extended indefinitely and transcend every border.
Lee Gomes from the Wall St. Journal was kind enough to assemble a list of tips from experts in this new realm. Top of the list:
Understand the dynamics of the medium and the nature of our audience.
What does that mean? You've got to hook your viewer in the first 15 seconds.
Other insights- pushing as many demographic buttons as possible; tenacity and self confidence is equally impolrtant---and one guru insists that you need to leave your viewer guessing.
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