Now this is going to be an interesting platform--an online exchange where product innovators seeking to get to the next level can meet and transact with intellectual property buyers.. While not exactly an innovative idea; Idea Connection is another one, and this has been tried via an assortment of initiatives over the years), its being backed by a formidable group of manufacturers, retailers and major corporations.
The obvious biggest obstacle is privacy--i.e. appeasing those concerned about promoting ideas that aren't protected (patented), and naysayers will suggest that this could become a flea market that can be raided by knock-off artists. Wonder what Donny Deutche thinks?
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