If you don't subscribe to the NY Times (who could blame you?), you probably won't be able to get much out of the link imbedded in the title, but here's a story you gotta love---another 'new product and marketing tactics' profile..
Who woulda thunk that a former professional wrestler would morph into a Wall Street investment banker and then turn that gig into becoming a financial market news talking head...? Only in America, folks!
Just when I thought that my condo association President (a former top gun at CIT Financial) had it right when he suggested the idea of a lotion format for a Viagra-esque product--along comes pseudo star John Layfield with "Mamajuana Energy" ....an energy drink/beverage potion from the jungles of somewhere south of Bora Bora---and a product that purportedly emulates something similar to what happens when you take a Viagra tab.
From the NYT:
Mr. Layfield, a 6-foot-6 Texan, actively cultivates an outlandish persona. His wrestling character is based on the television character J. R. Ewing, the ruthless oilman on “Dallas.” For a photo to accompany this article, his publicist, Pamela Johnston, suggested the following: “Layfield in a beach chair, wearing a suit and tie on the top and swim trunks on the bottom. N.Y.C. skyscape in background. Cabana girl serving him Mamajuana Energy on a silver tray.”
Hats off John--you got Vitamin Shoppe to take a gamble and stock your product--and you're no doubt being labeled a scoundrel and elixir salesman...but we love your tenacity and your passion---lets hope your beverage evokes the same response from those on the opposite side of the table!...
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