Do I have your attention? You bet I do.
And, if you're like 95% of those that we canvassed, you're going to look at both of these photos for at least 45 seconds. (photo credits to Ed Cameron at Air New Zealand and to FeelUnique.com) And you're going to tell at least two people to come to this blog and take a look.
The eyeball catching strategies aren't necessarily new. But they are fun.
And, they're extremely low cost to implement. (Shaving cream and a razor cost $2/person, and you can hire human billboards for as little as a slice of pizza)
And, they create buzz.
And, the recall rates jump off the charts.
The full story is courtesy of the Feb 17 edition of the NY Times...Good coverage credit belongs to NYT Advertising columnist Andy Newman
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