Live Web Broacasting: The Marketers Magic Elixir

We try not to harp incessantly on ideas that we think make sense—and even if I’ve always been a strong proponent of the power of live Web broadcasting for pundits, experts, consultants etc., whose respective audiences are bored to tears with "WebEx" presentations, canned videos, or other communication apps that can best be described as "Old Media" in the age of New Media application, I had to jump back into the blog to pound the table yet again.


In the past two days alone, the NY Times has profiled four unrelated stories that profile the rapid emergence of web-based video-conferencing/broadcasting, and in the past week, there have been two major acquisitions of makers of web-based video conferencing tools.


Below links provide 2 of those stories.


Given the fact that these ‘tools’ are coming into their own insofar as broadcast quality, pricing and flexibility, I’d respectfully suggest that Mark Prince at LCN Technologies (http://lcntechnologies.com) has been well ahead of the curve—and the most recent version of LCN’s “broadcast platform” is exactly the type of technology that should be leveraged by a wide variety of pundits, experts, media wizards, etc.



http://www.nytimes.com/2009/11/11/business/media/11adco.html?_r=1&scp=3&sq=tv%20news&st=cse



http://dealbook.blogs.nytimes.com/2009/11/11/logitech-breaks-into-videoconferencing/?scp=3&sq=logitech&st=cse