Monday, November 30, 2009

Vlogging: Why this is the next "killer app"

Two weeks ago, I profiled LCN Technologies, a company that's on the 'cutting edge' by providing low-cost, high quality ("HD quality") technology for those that "get it" and recognize that live, internet broadcasting will prove to be what sets competitors apart.

For pundits, "pontificators", or simply corporate-arena presenters,  these tools are a must have. Its that simple.

For those that "vlog"--(which incorporates either canned or live video within a blog), the content becomes that much stickier, and real time, is well, real time.

Aside from LCN, there are actually few credible vendors within the space. Another is Silicon Valley-based Dyyno, which is sponsored by two leading Venture Capital firms--and my bet is that they'll be gobbled up by Google before they even bother to do a second round of venture funding.

Although Dynno's technology is somewhat different that LCN (Dynno requires broadcasters download an executable file while LCN does not), and its cost to implement and administer (licensing fees) is higher than LCN's, its presentation strikes at the heart of what we're talking about.

The real bet however is predicting the actual number of "celebrity" bloggers, corporations and media outlets that will leverage the technology in 2010. My conservative guess is that it should be in the tens of hundreds, if not thousands.

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