Monday, June 07, 2010

#BP and Bad #PR-#Parody Burns The Brand

We can only smirk when reading Noam Cohen's piece in today's NY Times; the one in which the Times belatedly belabored the story of a Twitter-er(?) lambasting BP with parody tweets since May 18. [Jane Wells over at CNBC spotlighted "BPGlobalPR" on May 25th, and even if Janey wasn't the very first journalist to trip over that parody tweeter, she was certainly two weeks ahead of the NY Times!

Why are we smirking? Simply because on May 17th, the day before "Leroy Stick" began sticking his virtual pen into the eyes of BP executives with his parody press releases, this very blog posted a missive directed to BP's crisis managers, and any other "crisis management guru" advising what they needed to do, before the likes of Leroy could gain traction.

What? You don't believe that we were in front of the curve? Just click here to read our May 17th posting

BTW- We apologize for the crazy "hash marks" in the title posting; the grey beards here aren't busy smoking the stuff, but simply following the current "rules" for the best way to get heard in the crowded cyberspace.

In deference to Noam, click here for his article.

And, since we're a big fan of parody (lol to the fake bernie blog), we necessarily agree with Leroy Stick when he says "Satire on its own can't get bad actors to act better, but it can attract attention and direct people to those actors and their actions.."

Click here to tune in to Leroy's BPGlobalPR twitter feed.

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