Wednesday, October 20, 2010

White House Embraces Online Corporate Videos aka "Sizzle Reels":

However self-serving this posting might seem to those professional service firms that the author has solicited (to produce sizzle reels for their respective web sites (and large audience presentations), per story in today's NYT the fact that the White House is now embracing this strategy should speak volumes to those that have been deaf to my "screaming".

I'm not opining on the content of White House Economist Austin Goolbee's presentation, even if Austin shares my penchant for doing stand-up comedy. [Economists, in my humble opinion, rank right up there with stock traders that rest their laurels on technical analysis; they're chart readers. Charts and graphs tell you what happened yesterday, but are not necessarily accurate road maps to what's going to happen tomorrow.

See my post "Don't Be a Twit.." to appreciate that we've frequently been in the advance army when it comes to embracing new media applications for businesses.  The clip below is just another piece of illustrative evidence as to the relevance and importance of using video to broadcast your message in today's world.

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