Thursday, June 02, 2011

#BrandBurnishing Boot Camp: For Celebs, Entrepreneurs and Wannabees

#1: Video. Get on the bus, or get run over by it. If you haven't embraced it yet, its not too late. If you need a primer, Google subsidiary YouTube is providing a boot camp for newbies that provides a primer in the basics. See this past weekend's NYT article. Don't forget to bring the marshmallows!

#2: You're a celeb of sorts; your fame could be a function of a series of corporate accomplishments, your role as a pundit (i.e. talking head), an entertainer, or perhaps you're a professional sports figure. You're looking to leverage your notoriety. Wouldn't it be neat to add "novelist" to the notches on your belt?

Well, this is apparently one of the fastest growing trends, and if you can't write, no less spell, no worries! Publishers are bending over backwards to exploit your notoriety and they've got ghost writers on call to mint your name with their story lines. See today's article from NYT

1 comment:

Mike Kawula said...

We at Discount Cleaning Products .com love video. Always gets the most attention in our emails and recently tried a new service called Treepodia for product videos.