If you don't subscribe to the NY Times, or if you don't watch CNBC non-stop throughout the day, you might have missed the story that was mentioned at least 200,000 times across the web, and tweeted about close to a trillion times.
The short version: a spawn of the notorious squid took the indelicate approach to sound off at the end of his tenure from the world's most talked-about investment bank/trading firm by somehow scoring op-ed real estate in the world's most read newspaper. One can only guess that his exit interview didn't go as well as hoped for, but his fare-well note was a barn burner..
(Note: Dodd-Frank has actually outlawed combining "investment bank" and "trading firm" within the same letterhead, but we take poetic liberties here).
We could opine almost endlessly as to what GS should or could do to manage the backlash, from internal memo strategies (don't put anything in writing!) to CEO Blankfein having a fire-side chat with NYT's Dian Henriques--or for a better visual, CNBC's Maria Baritoromo. We'd opt for GS sponsoring and producing a reality TV show with Maria exposing herself, but we haven't received any RFPs just yet.
But, as we noted here in an earlier blog, Goldman's got a new PR maestro that wouldn't march to my, or anyone else's band, other than Lloyd and the
If you've read this far..you might want to click on this link bringing you to an unrelated blog that does a solid job of striking at the heart* of the issue that former Goldman staffer Greg Smith made reference to while exposing himself to the world that we know.
*Actually, there were several issues that were alluded to, but since a squid has 8 tentacles, let's keep playing along with the play on words and suggest there are as many as 8 hearts that were struck in the parting soliloquy.
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