Building #Brand Equity: Re-Defined. With a Dividend Kicker:# Loyal3

Were it not for Holman Jenkins over at WSJ, this former securities markets brand marketer might have missed the evolving story of Silicon Vallyey start-up "Loyal3" until their ads started appearing during Superbowl XLVII (47). From this viewer's vantage point, Loyal3 is on track to blend the most important elements that drive brand loyalty for big companies by giving those corporates a marcom strategy that simply makes sense.

Loyal3 has found a nice blue ocean for itself, even if the WSJ article is portending high probability that its likely to become polluted by spills from Wall Street pools. Whatever. I really like what Loyal3 is developing, even if the primary reason is that the platform allows my child to buy a stake in a company that she loves with the limited money that she has.

But the real story is that Loyal3 strikes at the heart of brand marketing and its a fast-paced vehicle for enhancing customer loyalty. Its Disruptive ( particularly to Squids on The Street who have likely placed listening devices and inserted sniffers on this company's network), its [mostly] Innovative, and it could be the exact Elixir needed to drive retail investors back into the stock market. Its also got a solid slogan that they somehow managed to get trade marked. If only I could get the premium merchandise concession for the T's, totes and caps!
What's with the subliminal, coded message above? Loyal3's memo To The Competition: DIE
Their slogan is soft and sweet...appealing to everyone!

WSJ's opinion piece (entirety can be read by clicking on the title link)