Data Mining, Marcom and Overcoming Analysis Paralysis; The Last Mile

Narrative Science, the Chicago-based start-up that specializes in converting mines of data into understandable objective commentary and narrative is on to something big.

Data mining and extracting metrics for analysis is integral to just about every business; its fair to guess that most enterprises allocate increasing amounts to algorithms that sort and parse data so that decision makers can draw conclusions based on an ever broadening spectrum of inputs--much of it courtesy of the Internet.

Metric analysis is as mainstream as vanilla ice cream; its long been a practice area extending across among other sectors, manufacturing, procurement, sales forecasting, political campaigning, sports, and more recently, the world of advertising.

But..the other side to this coin is commonly known as "analysis paralysis"--too much of anything is no good..and more importantly, without being able to crisply articulate the conclusions drawn from factual findings, the entire exercise becomes, well, an entire exercise.
Below white paper courtesy of Narrative Science points to an important imperative; the science of casting data interpretation into easy-to-read and easy-to understand narrative. Kudos to this group, one that is arguably positioned to upend the traditional publishing industry by introducing automated editorial applications..

Data Mining, Marcomm & The Last Mile