"Boo Ya" to Brian Stelter over at the NYT for today's piece profiling a topic I've been pounding the tables about for as long as I've been writing this blog: leveraging video. Stelter's article focused on the burgeoning growth of live videocasting by the once traditional news outlets (you know, those people with print smudges on their finger tips, as well as the computer-pounding Carpel Tunnel crowd and card-carrying members of "WOC", aka Writers that Occupy Cyberspace.
Live (and canned/programmed) video content is where its at. Why/How/Where?
1. The cost of programming can be peanuts (get yourself a few high end video cams, good backdrops and retain a video programmer/editor from your local high school),
2. The cost to deliver (bandwidth) is benefiting from the race to zero.
3. Mobile Devices continue to command increasing hours of mind share--that said--pushing ads through mobile remains challenging--an issue that Facebook is particularly familiar with..
4. The ocean of Content is virtually limitless.
Lets take it one step further--to the corporate cubicles. We're here to say that those businesses that embrace the bullets above will bet on board--by producing live segments populated with a broad range of infotaining content targeting customers, vendors, partners and the like.
You read it here first :)
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