For you branders and 'marcom gurus' who might have missed the latest memo: corporate deployment of video vignettes to better deliver the 'brand message' is now the top weapon in most 'mindshare' arsenals.
To illustrate, you'll want to read in between the lines re: new strategy from Omnicom subsidiary..(if you keep reading, you'll trip over the link!)
Yes, of course we know that Omnicom is the world's second biggest ad agency, so its only logical that a company in that space would necessarily embrace the latest and greatest tactics.
But, these aren't run-of-the mill mad men who happen to have lots of digital production facilities at their disposal to play with; these are the people that set the tone and tenor for "what's next?" and use themselves as guinea pigs to demonstrate strategies that make sense...and ultimately dollars for brand managers that follow their lead.
today's profile in the NYT Business section is a good read for any VP of Marketing trying to impress the boss with what your company is still too slow to do--while competitors start to eat your lunch..
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