"Sales is not the same as Marketing"..whoever subscribes to that philosophy has been working in corporate cubicles way too long..
Yes, if you wanted to paint an org chart..in many enterprises, these two functions are typically separate, and depending on the industry (and/or size of company), Sales often reports 'up' to Marketing.
Whatever..regardless of business size, the rules and tactics are often taken from the same playbook.
If you're a 'small' business, and you just recently figured out how to get a website on the internet, before the world totally passes you by, read this week's NYT article "Small Retailers Open Up Storefronts on Facebook"...
Here's another in the latest trend i.e. "one size fits all" marketing KISS. Keep your message simple and stupid..whether its an advertising program, or a more 'institutional' strategy. Your target audience is actually not as smart as you think, and the more words and/or images that you use, the more likely you are to confuse them.
Don't believe me? Follow the talking head commentary re Presidential campaign advertising tactics and messages. Every 4 years, neuroscience gurus come up with even more granular strategies, and every cycle media analysts spend nothing but airtime critiquing them.
But the fact is, if all it takes to win an election today is a bigger advertising budget than your opponent, that proves that people in general are stupid. By that logic, this article is logical read
No comments:
Post a Comment