Title link is an inspiring profile of Hyatt's Tom O'Toole-perhaps the only Chief Marketing Executive that also wears the title Chief Information Officer...and is responsible for overseeing Hyatt's technology initiatives
Since I've had to wear both hats on many occassions (albeit for companies a bit smaller than Hyatt)---its a great illustration of how important it is for marketers to have a complete appreciation and understanding of technology applications, as this is the backbone of just about every business other than pizzerias and lemondate stands. More importantly---Marketers and technology execs, if not wearing the same hat---should be required to have adjacent workspaces, or otherwise be completely in tune with each other's projects and requirements. Period
No comments:
Post a Comment